AGP Executive Report
Last update: 10 hours agoBrand Safety: Santander and Moeve have suspended TikTok advertising after reports found their ads alongside child sexual abuse material. Both say they want stronger guarantees before returning. Ad Measurement: The IAB is urging platforms to adopt a shared definition of a video “view,” as inconsistent metrics complicate campaign comparisons. Media Mix: Indian insurer ACKO says creators and connected TV now take 80% of its media spend, underscoring the shift toward creator-led and streaming campaigns. CTV Formats: Samsung Ads is rolling out three interactive formats on TV Plus. AI Advertising: OpenAI has appointed Aleph as its exclusive ChatGPT advertising reseller across 44 markets, while new campaign controls add intelligent bidding, cost targets and product filters. Regulation: Australia’s ACMA has finalized tighter rules for wagering ads online, and EU plans would strengthen controls on targeted advertising and influencer marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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