AGP Executive Report
Last update: 5 hours agoOOH & Transit Marketing: Transport Victoria is rolling out its “Love, The Bus” campaign via Taboo, giving the bus a “dot-matrix voice” across cinema, out-of-home, digital and social to boost ridership on expanded Melbourne routes. Agency Restructuring: Omnicom is dismantling Western Australia’s Marketforce after 52 years, moving media into OMD and tech into Credera, with creative folded into 303. Brand Safety & Controversy: Sydney Sweeney’s nude sports-betting ad for Novig is sparking backlash from athletes and fans, with criticism focused on sexualizing gambling and women’s sports. Retail & Consumer Sentiment: A Canadian “buy Canadian” push is reshaping supermarket shelves, forcing grocers to improve country-of-origin labeling and shift sourcing away from the US. Political Ads & Trust: In the Philippines, Comelec says ballots were preshaded in 36 of 68 precincts in Basilan, ordering reprints and delaying voting logistics. Climate Comms: SCHOTT Pharma updated its science-based climate targets under SBTi, emphasizing absolute Scope 3 cuts across its value chain.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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