AGP Executive Report
Last update: 11 hours agoRetail Media: Morrisons is extending its media offer across 1,700 convenience stores, widening brands’ access to shoppers close to purchase. AI & Adtech: ChatGPT ads have attracted brands, but turning interest into conversions remains a challenge. Google is adding customer-journey insights to Ads, as marketers struggle to keep pace with AI-driven search. Market Watch: Criteo’s chief expects advertising to grow among AI firms, while ITV plans £30 million in cost cuts amid falling ad sales. Campaigns & Creativity: Holiday advertising is in full swing, with 2026 Christmas campaigns under review and beauty brand POV spotlighting an 86-day experiential push around its Sephora launch. Regulation: UK authorities banned ads from four brands over misleading carbon-neutral delivery claims, sharpening scrutiny of environmental marketing.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.