AGP Executive Report
Last update: 10 hours agoPolitical Media: The Supreme Court kept discounted ad rates for political parties in place through the midterms, as a new poll found 43% of voters say they’ve been fooled by AI ads. UK Ad Spend: Marketing budgets hit a two-year high, with growth across all channels. Brand Strategy: Just Eat is dropping celebrity-led ads for an “emotional” brand platform, while Flo Health is spotlighting the historic dismissal of women’s health symptoms. Platforms & Streaming: Meta barred ByteDance from advertising across seven markets; Court TV is adopting ad-insertion technology to boost monetisation, and Amazon Ads launched a creator cohort. Out of Home: Industry body Outsmart is addressing public perceptions of street advertising as MediaGo launches a mobile digital-out-of-home platform in Jeddah. Industry Moves: YouTube ANZ sales leader Caroline Oates is moving to Google’s agency and partners team, and Cheil Australia named Pete Sherrah creative director.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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