AGP Executive Report
Last update: 4 hours agoOOH Momentum: US out-of-home ad spend hit a quarterly record in Q2, topping $3.16B (+10.7% YoY) as digital OOH drove growth and took 38.4% share. Podcast Growth: Podcast ad spend rose in Q2 (+9% QoQ, +23% YoY) with ad loads climbing to 8.75% of episode time, led by True Crime. AI Ads & Measurement: Comscore expanded AI intelligence to measure sponsored chat advertising, while new research flags that AI-generated ads can underperform human-made creative. Regulatory Pressure on Big Tech Ads: The FTC and 22 states sued Amazon over alleged secret advertising surcharges/manipulated auctions, adding to the week’s broader scrutiny of ad-tech pricing and transparency. Political Ad Rates: The Supreme Court let GOP-favored TV ad rate discounts for midterms stand, keeping campaign ad pricing in the spotlight. Brand/Media Moves: Google expanded Waze ads beyond the US and continued reshaping Google Ads features; Adobe named insider Anil Chakravarthy CEO as AI-native rivals intensify competition. Public Service & Trust: Utah’s education-tech privacy probe found some apps collected or shared data beyond what vendors promised.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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