Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to 82% of pharma leaders surveyed by the Digital...

SKAGs vs STAGs: AI-Powered Google Ads Strategies for 2025

In the ever-evolving world of pay-per-click advertising, Single Keyword Ad Groups, or SKAGs, have long stood as a cornerstone strategy for optimizing Google Ads campaigns. At their core, SKAGs involve structuring ad groups around a single keyword,...

£2.99 for no Facebook and Instagram ads in UK

Over the coming weeks, in response to recent UK regulatory guidance and following extensive engagement with the Information Commissioner’s Office (ICO), Meta will introduce Subscription for no Facebook and Instagram ads in the UK. This will give...

Boost ROI with Negative Keywords in Google Ads for 2025

In the ever-evolving world of digital advertising, where precision can make or break a campaign’s return on investment, negative keywords have emerged as a critical tool for Google Ads practitioners. These are terms that advertisers specify to...

Pressure mounts on Siri as ChatGPT ads start airing on primetime TV

OpenAI is about to launch a series of ChatGPT ads, airing on primetime TV, streaming, and social media – with the first video being broadcast later today during NFL Primetime. The latest move adds further pressure on Apple by highlighting the vast...

10 Photos of Bad Bunny: Puerto Rican Rapper in Headlines for the Super Bowl, His Rumoured Girlfriend and Infamous Calvin Klein Ads

Bad Bunny has become one of the most recognisable performers in global music, with his career now defined as much by striking images as by his sound. In 2025, the Puerto Rican rapper and singer has made headlines for a string of high-profile...

Chris Staples Rethinks Vancouver Advertising

THESE DAYS when someone mentions advertising, one of the first things to come to mind is the critically lauded TV drama Mad Men. The American Movie Classics series, set around the life of Don Draper – the handsome, hypnotically charming creative...

ChatGPT Pulse Shows OpenAI Is Getting Close To Bringing Ads: Why It Is A Concern

Last Updated:September 29, 2025, 13:18 IST ChatGPT Pulse is the new version of personalising content for the users but OpenAI might have other plans in its sight. ChatGPT Pulse has all the ingredients to host ads.OpenAI is bringing a new personal...

Cybercriminals Exploit Facebook and Google Ads as Tools for Stealing Sensitive Data

Cybercriminals expand malvertising campaigns from Facebook to Google Ads and YouTube, hijacking accounts to distribute crypto-stealing malware targeting financial platform users worldwide. A sophisticated malvertising campaign that initially...

UK MHRA and partners unite to reaffirm prescription weight─loss medicine advertising rules

The Medicines and Healthcare products Regulatory Agency (MHRA), in partnership with the Advertising Standards Authority (ASA) and General Pharmaceutical Council (GPhC), has last week jointly released an updated Enforcement Notice, to reiterate the...

Where are the cult ads?

AI-generated representative imageThe Amul girl. The Dhara jalebi boy. The MDH Uncle. The Vodafone ZooZoos. These ultra-popular characters from Indian ads all have one thing in common: they’ve achieved cult status. Before we debate the long list...

Online spending soars ahead of Meta political ads ban

Belgian political parties are pouring money into social media ads. Their move comes before Meta’s ban of political adverts comes into force. Meta says the European Union’s Digital Services requirements are impossible to meet. Vlaams Belang, the...

Pay ₹60 or watch an ad: Forget YouTube video, now see commercials for toilet paper

A viral video from China shows a woman forced to scan a QR code and either watch an ad or pay 0.5 RMB ($0.7 or Rs. 62 approx.) to receive toilet paper from a dispenser. Reported by Futurism, the system aims to curb waste and theft, a long-standing...

UK recession fears grow as job ads slump, retailers suffer

London | Fears Britain may be edging closer to a recession have been stoked by new figures showing a drop in job openings, as well as a rise in business pessimism and public concern about the economy. Vacancies suffered their first year-on-year...

Teads Study Finds Its HomeScreen Ads ‘Outperformed’ YouTube Skippable Pre-Roll

Teads has announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute, which has found its HomeScreen ads deliver better attention and more meaningful engagement compared to YouTube’s...

Children to see fewer ads for unhealthy food and drink from this week

The Brits can now pay to opt-out of Facebook ads, but could we see a similar move in Australia?

Share Tweet Share Email Since the earliest days of Facebook there has been a constant hum of concern by users that they would eventually be forced into paying for the platform. It has only taken 21 years, but users will soon be offered the chance...

Children to see fewer ads for unhealthy food and drink from this week

Children will see fewer ads for unhealthy food from this week as a voluntary ban by advertisers takes effect ahead of a full crackdown in January. The move to tackle childhood obesity will stop ads for “less healthy” food and drink that is high in...

Midnight Health Pty Ltd issued infringement notices for unlawful advertising and undertakes to comply with advertising rules

TGA The Therapeutic Goods Administration (TGA) has issued 10 infringement notices, totalling $198,000, to Midnight Health Pty Ltd (Midnight Health) for the alleged unlawful advertising of prescription-only weight-loss medicines in contravention of...

ICE airs ads in Sacramento in hopes of recruiting local law enforcement

United States Immigration and Customs Enforcement recruitment ads are airing in Sacramento and across the country, promising big incentives for law enforcement officers to leave their jobs and transfer to ICE.