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Match Group to pay millions in FTC settlement over fake ads

Match Group to pay millions in FTC settlement over fake ads

Dating app conglomerate Match Group has agreed to pay the Federal Trade Commission $14 million in a settlement of a 2019 suit. Six years ago, the FTC alleged that Match Group used fake advertisements of potential matches to lure people to buy paid...

Got a local restaurant? Here’s why your business should be on Cayuga Marketplace | Advertising in the 607

Got a local restaurant? Here’s why your business should be on Cayuga Marketplace | Advertising in the 607

(607NewsNow) — For over 20 years, Cayuga Marketplace has been a trusted platform connecting restaurants, spas, entertainment, and other local businesses with thousands of customers through exclusive, deeply discounted offers promoted via radio,...

Georgiaʼs ruling party again uses footage of destruction in Ukraine for political advertising

Georgiaʼs ruling party again uses footage of destruction in Ukraine for political advertising

Georgiaʼs ruling “Georgian Dream” party has released a promotional video for the local elections, which will be held on October 4. The party published the advertisement on its social media pages. The video, captioned "Peace for Georgia — more...

The future of programmatic advertising lies in a wall garden world, says WARC report

The future of programmatic advertising lies in a wall garden world, says WARC report

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to WARC’s The Future of Programmatic 2025 report out...

Ananya Panday, Vedang Raina front Scott Eyewear ads

Ananya Panday, Vedang Raina front Scott Eyewear ads

Scott Eyewear has launched its recent campaign. The campaign has been conceptualised by Bottomline Media fronted by actors Ananya Panday and Vedang Raina. The campaign showcases a blend of Scott’s design with the natural style and energy of its...

FTC warns against deceptive weight loss ads

FTC warns against deceptive weight loss ads

Deceptive weight loss ads prompt warning from FTC: "Know what you're signing up for"

Deceptive weight loss ads prompt warning from FTC: "Know what you're signing up for"

By Tim McNicholas, Tim McNicholas is a reporter for CBS News New York. He joined the team in September 2022 after working in Chicago, Indianapolis, Toledo and Hastings, Nebraska. Read Full Bio Walter Smith Randolph August 13, 2025 / 10:08 AM EDT /...

Over 8,000 illegal moneylending ads removed by Sibu Municipal Council this year

Over 8,000 illegal moneylending ads removed by Sibu Municipal Council this year

Handout photo shows an SMC enforcement personnel removing illegal moneylending advertisements on Tuesday. SIBU (Aug 13): The Sibu Municipal Council (SMC) is intensifying operations to remove illegal moneylending advertisements as part of efforts...

Google Allows Dating & Companionship Ads In More Countries

Google Allows Dating & Companionship Ads In More Countries

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list. Google wrote, "We’ve...

Google Ads Performance Max Campaigns Gain Gender Exclusion

Google Ads Performance Max Campaigns Gain Gender Exclusion

Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers. This was spotted by Aleksejus Podpruginas who wrote on...

BIA 2025 Forecast Update:  $169B In U.S. Local Advertising And 2.4% Year-Over-Year Decline

BIA 2025 Forecast Update:  $169B In U.S. Local Advertising And 2.4% Year-Over-Year Decline

Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast. BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion...

BIA 2025 Forecast Update:  $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline

BIA 2025 Forecast Update:  $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline

Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local...

Major London train station to remove three quarters of advertising billboards

Major London train station to remove three quarters of advertising billboards

Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our...

EX Joins Prebid, To Drive Innovation And Advocacy For Video Advertising Across All Screens

EX Joins Prebid, To Drive Innovation And Advocacy For Video Advertising Across All Screens

(MENAFN- PR Newswire) Machine learning-powered video technology company becomes Tier 1 Technology Partner, deepening commitment to open-source collaboration and publisher-first innovation NEW YORK and LONDON, Aug. 13, 2025 /PRNewswire/ -- EX , the...

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report

Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%

Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming...

This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix

This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix

Knix has long rewritten the rules in intimate apparel. From pioneering leak-proof underwear to unapologetic, body-positive campaigns, the brand has built its identity on authenticity and inclusivity. Adding Kristen Bell brings warmth and...

Aspire Launches Major Upgrade to Meta Partnership Ads within New CreatorAds Suite

Aspire Launches Major Upgrade to Meta Partnership Ads within New CreatorAds Suite

Now, brands can create ads; establish campaign goals, budgets, and targeting, and monitor organic and paid performance – directly in Aspire. Aspire.io, the leading word-of-mouth commerce platform, launches the first rollout within CreatorAds...

Bill Maher on The View: They're Not the Best Advertisement for Women

Bill Maher on The View: They're Not the Best Advertisement for Women

Bill Maher got candid with Drew Barrymore on his podcast Club Random, where the HBO host and comedian ripped into the ladies of The View, saying they’re nice but absolute trainwrecks regarding representing the sisterhood. The program is riddled...

BIA Revised 2025 Outlook: $169B In U.S. Local Advertising, 2.4% YoY Decline.

BIA Revised 2025 Outlook: $169B In U.S. Local Advertising, 2.4% YoY Decline.

BIA Advisory Services has updated its 2025 U.S. Local Advertising Forecast, now projecting total local ad revenue of $169 billion this year, a 2.4% decline vs. last year. This revision, released Wednesday, marks a 1.5% drop from the firm’s earlier...

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